With that in mind, Tooky Toy came to existence in 2004. Tooky Toy is a place to find creative alternatives to the wooden toys you love! I started Tooky Toy with a dream to make the best wooden toys possible. Everyday, we look for creative ways to take ordinary everyday objects and turn them into timeless and durable wooden toys. Our toys grow with your child, encourage imagination, incorporate real-life skills, and build fine motor skills. All of our toys are eco-friendlily manufactured. They meet, and in most cases, exceed the strictest international toy safety standards. Thanks to our dedicated staff and our loyal and supportive partners, Tooky Toy has become one of the fastest growing wooden toy companies in China. With branch offices founded in Europe and distributors spreading all over the world, our toys can now be found on the shelves of many prestigious points of sales across five continents. And we will continue with our dream to bring the best wooden toys to a child’s world, a world of magic and imagination, a world that Tooky Toy can help unfold. Nineteen years later, Tooky Toy still believes in having a good time while doing what we love, and we do love what we do. Join us. Let’s be creative. Let’s have fun.

We are proud of our R&D capability, and we heavily rely on it. Since 2021, many reforms have been taken place and it absolutely change the role of R&D. It was assigned to fulfill design needs from various customers, up till today, it has gained the capability to proactively develop new products and lead the trends. What’s more, over the past 28 months, we quarterly launched new products just in time. It not only brought our customers extraordinary competitiveness, also generated over $4 millions turnover. If you are interested to receive our new products, feel free to inform so I can keep you posted each season.

Tooky Toy manufactures educational wooden toys for more than 19 years. From 2015 year, Jack decide to establish our own brand, to better convey our own brand value. Our creative designers are either young fathers or young mothers, who are good at observing and analyzing children's psychological and physical characteristics. Open up imagination, enlighten wisdom. We turn ordinary everyday objects into timeless and durable wooden toys.

With rapid growth in the past several years, our office is unable to afford enough space for new employee and new born business anymore. Good news is, we will have new headquarters soon. 2023, we are relocating. Up to 520sqm new showroom, 950sqm floor plan × 5 floors. This is how a young toy company looks like. Welcome to visiting us at new headquarters.

To protect children to the most extend, quality control is strictly implemented for each production. In Tooky, we deliver toy safety through following steps: Step 1-Prototype sample assessment Prototype samples are always required for assessment before any production. Engineers, product managers, test experts co-work to go through a highly formalized system of assessment. Step 2-Quality assurance memo Quality assurance meeting will also be held within sales and QE teams. Potential risks found from above 2 steps will be documented to outline the quality awareness and to prevent unexpected risks. Step 3-In-line inspection No matter toys are manufactured by ISO9001 certified factories, or parts from its subcontractors, we will dispatch our own quality engineer to work independently. This reinforced on-spot inspection is an essential part of complete quality control process. Step 4-Internal & external tests As introduced in “test & safety” video, toys from each mass production are submitted for both internal & external tests. All we produced are certified safe toys tested by world-most-recognized labs like SGS, TUV. Step 5-Final inspection Our inspection AQL is critical 0.65, major 2.5, minor 4.0. It means, out from 3,200pcs lot, 3pcs found critical defect, or 2pcs major defect, or 11pcs minor one, final inspection result will be classified as “rejected”. Step 6- Random reinspection To combat bureaucracy and corruption, 2nd random inspection is a standard operation in our quality system. A fixed rate of 20% of orders will be inspected by an independent team with NO pre-notification. To constantly deliver safe toys is a thing of systematic capability. We are proud to challenge.