Ophelia Zhang

Ophelia Zhang

I am salesman for Tooky Toy, which has 20 years of experience in R&D at wooden toys.

What Should I Prepare To Sell Wooden Toys On US Amazon?


Selling wooden toys on Amazon can be a great way to turn your passion for wood toys into a profitable business. However, before you start selling on Amazon, there are a few things you need to prepare to ensure that your wooden toys meet Amazon’s requirements and are safe for consumers.


Safety Certification: First and foremost, your wooden toys must comply with all relevant safety regulations. The US Consumer Product Safety Commission (CPSC) has specific safety standards for children’s toys, including wooden toys. To ensure your wooden toys meet these standards, you’ll need to have your products tested by a CPSC-approved laboratory and obtain a Children’s Product Certificate (CPC) to prove compliance.


Quality Standards: Amazon has strict quality standards for all products sold on their platform, including wooden toys. Make sure your products meet Amazon’s guidelines for quality, including materials, workmanship, and durability. You should also ensure that your products are free of any defects, such as cracks, sharp edges, or splinters.


Packaging and Labeling: Your wooden toys should be packaged and labeled appropriately to ensure they arrive safely to customers and are easily identified on Amazon’s platform. The packaging should be sturdy and protect the toys from damage during shipping. Your product labels should include important information, such as product name, manufacturer’s name and address, and safety warnings.


Product Images: High-quality product images are essential to attract customers and showcase your wooden toys on Amazon. Your product images should be clear, well-lit, and show the product from different angles. You can also include lifestyle images that show the toy in use or in a setting that highlights its features.


Marketing and Advertising: Once your wooden toys are listed on Amazon, you’ll need to promote them to attract customers and increase sales. Amazon offers various advertising tools, such as sponsored products and sponsored brands, to help you reach your target audience. You can also use social media and email marketing to promote your products and build your brand.


Selling wooden toys on US Amazon requires preparation and attention to detail to ensure compliance with safety regulations and Amazon’s quality standards. By obtaining safety certification, ensuring product quality, packaging and labeling appropriately, providing high-quality product images, and promoting your products effectively, you can set your wooden toys apart from the competition and succeed on Amazon’s platform.

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